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Dubai Shopping Festival to kick off on January 24

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Thursday, 08 November 2007
ImageTHE 13th edition of the Dubai Shopping Festival (DSF) will begin on January 24, and offers 32 days of shopping, winning and entertainment, the organisers said.

The theme of the upcoming event has been marked ‘The Fifth Season’, since “Dubai will have an exciting fifth season of non-stop family entertainment, the finest shopping promotions and unbelievable prizes, while the rest of the world only has four seasons,” Dubai Shopping Festival COO, Ibrahim Saleh, said while speaking to the media in Doha. Saleh was leading a delegation currently holding road-shows across the region. The team includes DSF PR and communication manager, Rana Ghazi and DSF human resources manager Laila al-Jassim.

More than 40 malls and 4,000 retail outlets will take part in the shopping category of the 2008 festival, while luxury cars, cash prizes, gold and raffle draws will make up the winning category, Saleh said.

Some of the signature events at the 13th DSF will be the opening ceremony, the Dubai Fashion Show, food festivals, Dubai Carnivals, Guinness Records and the closing ceremony. The fireworks fest, music festival, street art and festival park will feature for the first time.

“One of the most visited place in Dubai during the festival has been the Global Village and we have seen it turn into a major draw over the last 12 years,”  Saleh said.
Global Village hosts pavilions from around the world, with various activities like handicrafts and cuisine on display.

It will also host the house of talents, roaming circus and World Stage Events.
Local, regional and international journalists will also be honoured by DSF with awards instituted in different categories.

Since the inaugural festival in 1996, the DSF has attracted 28.5mn visitors with a combined spending of $14.7bn. The longest and the biggest, the 11th and 12th combined season during 2006-07, attracted 3.5mn visitors from around the world, who accounted for a $2.77bn spending.

Emirates, area manager, Saeed Khalifa bin Sulaiman said the airline would offer special holiday packages during the festival.

Travellers can pay $75 per person per night on twin sharing basis for a three-night package, with personalised meet-and-assist services, welcome packs and transfers to their hotels in chauffeur-driven cars. Customers who book online get an additional 10% discount.

“To ensure higher customer satisfaction, each of our passengers will also receive an additional 10kg free baggage allowance on their way back,” Sulaiman said.
Also present at the conference was Khalid bin Nassar representing Dubai Tourism Commerce & Marketing (DTCM).
Last Updated ( Tuesday, 22 January 2008 )

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